I’ve been chatting with test professionals, investors, CEOs, and engineering teams the past few weeks to see how the recent work-from-home and macro environment has been impacting testers and testing activity. It seems that many previously slow-moving trends are accelerating, and will likely have a significant residual impact after things seem to...

For too long, businesses have been stuck at the surface level of personalization, adding a customer’s name to a marketing message, or reminding them of a product they’ve bought in the past. But while this sort of personalization is certainly better than nothing, a business that limits itself in this way is missing out on a wide range of potenti...

In the fast-paced digital world, selling the best products, services play a significant role in a business; however, it doesn’t guarantee success. A company has to continuously serve customers well and build better relationships to stay in the market for long. In this article, we will be sharing top CRM trends for 2021 that companies should imple...

Oracle shares jumped 9% on Wednesday as investors cheered a boom in demand for the company's relatively low-cost cloud infrastructure services from artificial intelligence applications.If the gains hold, the company will add about $30 billion to its market valuation of $340 billion as of Tuesday's market close. The shares have so far this year...