In today's fast-paced business landscape, understanding and connecting with consumers is paramount. AI-powered consumer insights have emerged as the beacon, guiding businesses towards informed decisions and unmatched growth. Here are three crucial reasons why AI-powered consumer insights are the way forward:Authenticity: The key to effective c

Harvard Business Review recently published this piece by Frank van den Driest, Stan Sthanunathan and me, on the Insights Engine and how it works at Unilever. Here are some more thoughts from me on the topic. I often say that I have seen more change in the last five years in the marketing and insights industry than I have in the previ

Introduction:The customer service landscape is undergoing a seismic shift, driven by the relentless advancement of Artificial Intelligence (AI). In an era where customer experience reigns supreme, businesses are harnessing the power of AI to redefine the way they engage with their clientele. In this LinkedIn article, we embark on a journey through

Insights Engines: Transforming Corporate Decision-Making Amidst the dynamic landscape of modern corporate operations, the notion of insight engines emerges as a compelling concept for the future of decision-making. These engines have the potential to revolutionize how organizations function by seamlessly integrating data-driven insights into t