Google Cloud partners with Hugging Face to attract AI developers


The cloud computing arm of Alphabet said on Thursday it had formed a partnership with startup Hugging Face to ease artificial intelligence (AI) software development in the company's Google Cloud.

Following the launch of generative AI tools focused on consumers from the likes of Microsoft and Google parent Alphabet, large and small businesses have become interested in deploying AI for their purposes - such as boosting an existing product or serving an internal need. The need to create AI software that is optimized for specific tasks and needs prompted the partnership.

"It shows we are moving into a world where there's not just one model, but there as many models as companies, Hugging Face Chief Executive Clem Delangue told Reuters in an interview. "Every company is training, fine-tuning, and optimizing their models, which is the direction that the field is taking."
Rampaging demand for cloud-based AI computing suggests that at its current trajectory, it will overtake the traditional cloud software market in the future, Google Cloud CEO Thomas Kurian said.
The partnership coalesced because cloud customers have become more interested in modifying or building their own AI models versus using off-the-shelf options, Kurian said. One such example is ensuring specific safety frameworks are in place to secure against data leakage or evaluate the quality of the model running.