The world is changing and so the Pharmaceutical market is!The Pharmaceutical industry is one of the most strict and regulated markets,because the entire industry is built on procedures and "Double-checks" to guarantee "Safe medicines".We are at the start of some significant changes in Pharmaceutical industry.Following are the 5 things that will cha

The Future of the Pharmaceutical Industry - Biopharmaceuticals and Patient-Centric Approach in MarketingAll those who have read my LinkedIn post where I reproduced G. V. Prasad's (Managing Director – DRL) interview with McKinsey, will appreciate that the future of pharma is in biopharmaceutical, biosimilars, novel biologics, and cell & gene t

"We don't want to miss the train of digital health" is a phrase I often hear from pharmaceutical companies. However, there are no trains to catch anymore. Disruptive healthcare trends are the futuristic spaceships many pharma companies don’t even see flying above them. If pharma doesn't prepare for the coming waves of change, it won't have an ind

COVID-19 has put a spotlight on all aspects of the pharmaceutical industry, from R&D to commercialization to treatment and vaccine access. The industry stepped up to the pandemic challenge, aided by creativity and collaboration of many stakeholders in the ecosystem, towards solutions that can save lives. Established and emerging organizations p

The pharma industry has taken a big swung into digital transformation. All participants invest in digital health topics. But as with all trending issues, and there is a lot of fuss that is hard to see through. As the medical community increasingly acknowledges the importance of digital health, the cultural shift we so often talk about is