Trufla’s powerful data-centric products are changing the game for brokerages worldwide. As a Calgary-based insurance provider, Trufla diligently provides brokers with user-driven software that covers the entire insurance ecosystem. From customer service to lead generation, their approach aligns with their goal of elevating brokers through data-driven technology.

Brokerages can use big data in many ways: to increase operational efficiency, improve sales and increase retention, which gives brokerages confidence to compete with the larger tech giants. Trufla’s plug-and-play product solutions combine big data with AI, transforming a brokerage’s large data set into digestible information that can be analyzed and used to improve operational efficiency and enhance the customer experience.

 

Predicting Consumer Behaviour - One Way to Use Data-Driven Tools for Your Brokerage

The growing insurtech has become an expert in digital platforms over the last few years; its platforms can predict consumer behavior more accurately than ever, which helps pinpoint a brokerage’s customers’ preferences and needs.

Data-Driven Software– A Brokerage’s Toolbox for Business

Trufla’s most popular data intelligence tools include Broker X-Ray, Rate Predictor, CP360, and the Broker Dashboard.

Essentially, Trufla offers predictive analytics (insight into how consumers act), AI tools (to identify ideal insurance options and coverage accurately), real-time visualization and easy access to data points, and a customer portal with quick access to crucial insurance information (e.g. pink cards, claim info, and more).

Let’s explore Trufla’s main products below:

Broker X-Ray

The Broker X-Ray tool tells brokers which consumers are paying too much for insurance and which ones are underinsured – which opens cross-selling opportunities for your brokerage. This tool focuses on the customer’s needs while saving brokers time and money.

 

CP360 (Customer communication)

CP360 is a broker email marketing platform that pulls data from your existing client insurance policy database and uses it to sell missing or additional insurance coverage for your clients.

 

Broker Data Dashboard

The data dashboard is the way for brokers to understand their book of business even better. It gives brokers direct insight into their customers’ buying behavior by pulling data from multiple sources into reports that show your businesses’ key metrics.

 

Rate Predictor

Our rate predictor uses millions of anonymized data points to predict a person’s insurance rate – with 90% accuracy. Brokers don’t require a live quote; they use Trufla's plug-in to generate more leads and sales. Learn more about Trufla’s Product Suite.

 

Understanding Their Customers

More is needed to provide new technology to brokerages and see what happens. In addition to the innovative areas that Trufla invests in, it's essential that the company also has a keen understanding of one of the main challenges that brokerages face — access to data. Trufla has developed software that allows brokerages to capture and analyze vast amounts of data to alleviate the inaccessibility to data. In turn, brokerages use this data to understand their customers' behavior and often solve complicated problems that save time and money for their customers.

As a former brokerage owner, Trufla's CEO Sherif Gemayel truly gets his customers' pain points as he's walked a mile (or a thousand steps) in their shoes.
“What brokers and agencies need right is efficiency, data, and intelligence so they can service their clients fast, better, and make more sales”

 

Embracing Change as They Grow and Evolve

As Trufla consistently looks for ways to improve a brokerage’s business, even the most advanced data-driven tech companies have room to change and grow, evolving with new technology and trends in the insurance and tech industries.

A few areas in Trufla that is making waves for their customers include:

●      Tailoring products to all brokerages: developing technological solutions that are flexible and scalable to meet customers where they are now and discovering new ways to meet their needs in the future.

●      Staying ahead of the competition: meeting customers’ evolving needs, understanding new trends and technology, and innovating and investing in new technology to remain competitive.

●      Innovation: staying on top of tech trends and changing consumer needs means consistently creating new products that deliver data-driven solutions to brokerages who need to keep pace with changing technology and its competitors.

●      Investing in Technology: AI and machine learning are two areas Trufla supports in delivering time and money-saving brokerage options.

●      Improving the customer experience: constantly researching and testing ways to improve how brokerages interact with customers to meet or exceed their insurance needs and expectations.

 

Protecting the Future of Brokerages

Whether it’s automation, investing in technology, or enabling more data-driven decision-making and insights, Trufla is ahead of the insurtech pack in helping brokerages collect, store, and analyze data to predict consumer behavior. With intense competition in the brokerage space, Trufla’s product suite is created to reduce the unpredictability of a brokerage’s bottom line and help them thrive in an often-uncertain economic environment.

 

Born out of insurance, Trufla amalgamates real-life insurance experience with technology to create tools that enhance the distribution channel. With over 200 clients spanning the globe, Trufla’s aim is to be the technology that powers distributors to better compete and grow in an ever-evolving digital landscape. Trufla’s suite of products includes a data-driven customer self-service platform, sales and customer management, web and digital marketing, and AI-powered data insights. With over 100 employees specializing in insurance, web development, AI, app development, and UI/UX, Trufla is quickly becoming one of the leading insurance providers in Canada and the 2022 winner of Insurance Business Canada’s Best InsurTech Provider. For more information visit https://www.trufla.com/