A specialist for professional cloud computing services in the Reply network, Storm Reply is a global AWS Premier Consulting Partner. It designs, develops, integrates, and operates the cloud infrastructure for organizations. But that’s not all. Storm Reply helps mid-sized and large organizations exploit the full potential of the Cloud and help them achieve their strategic targets by leveraging speed, flexibility, scalability, and cost-effectiveness. With a tagline – making the cloud work for you- Storm Reply helps its customers modernize their poorly deployed resources in AWS.

Storm Reply, Miguel Blasco, says, “The stress is on modernizing and not migrating. There have been instances of poorly deployed resources in AWS that were quickly migrated and left to wither.”

Organizations must understand that the migrated resources must be maintained, or they will wither. While things don’t need to be fully refactored, organizations must consider their lifecycle. Storm Reply helps customers make the most of their cloud deployments. With comprehensive technical expertise in the most relevant enablers of digital transformation, including cloud, Big Data, IoT, and cybersecurity, Storm Reply holds consolidated experience and certifications in Cloud IaaS, SaaS, and PaaS architectures and offers end-to-end services for Cloud adoption. And with the current state of cloud implementations, Storm Reply predicts an increase in Migration 2.0 initiatives. These initiatives will deliver on the original promise through modernization, security, cost, and operational improvements.

Further, there must be a continuous drive toward automation to improve consistency. This will speed up deployments, make them cheaper, and maintain a secure environment. Cost optimization is another trend in the cloud environment. Clients are acutely aware that they need to get value for money from their investments in the cloud. Apart from this, there is an increase in cyber spending and threats. These threats can be from attacks through AI and bots or the threat of post-quantum cryptography. Per Blasco, more customers will experiment with AI in 2024.

In 2023, people dipped their toes in the water when they experimented. This will grow as customers understand the use cases and platforms have become cheaper. Storm Reply already has a pipeline of customers seeking help with AWS Lookout for equipment and AWS Lookout for Vision. In support of those customers, Storm Reply expects more hybrid infrastructure with advancements in Edge Computing.

The continuous evolution of Cloud platforms can be hard to keep up with. Attracting and retaining skilled talent is another challenge, and the situation is exacerbated when organizations undergo a transformation. The Storm Reply’s consultants help customers and work alongside client teams to deliver change programs or new builds. Storm Reply deploys the solution and enables client teams to build or enhance solutions themselves using AWS.

The statement, Reply designs and implements innovative solutions in the areas of digital Services, Technology, and Consulting, underlines how Storm Reply employs talented software, IOT, and platform engineers to build solutions on AWS. It has a number of accelerators to help with the deployment, like the Landing Zone Accelerator. Their partnership with AWS allows them to unlock funds to invest in

modernization on that platform. But their secret sauce is their people who work hand-in-hand with clients every day.

Since its inception in London at the end of 2020, Storm Reply has partnered with clients to build applications in AWS, modernize their estates, create new landing zones using LZA, and help them instill platform engineering best practices. It has used computer vision for defect detection and recognizing PPE. It has created digital

twins, built blockchain and ML solutions to improve food supply chains, and developed IOT solutions for guitars and e-bikes.

However, the one product Storm Reply is particularly proud of is AMP (Asset Monitoring & Predictive), an Industry 4.0 product that integrates PLC (programmatic logic controllers) information to present a centralized view across manufacturing lines. We provide devices at the edge to collect data and run inference models before securely shipping the data to AWS. Once in the cloud, we can structure the time series data using Sitewise and visualize it in real time using Grafana. We also run predictions using Lookout for Equipment. This is a solution that Kingspan has invested in and is rolling out globally. Storm Reply is a technology company, first and foremost, and it has not diluted its core tenets. Its consultants are all engineers sharing a curiosity for enhancing their knowledge

that can span technology releases and ways of working.

They are keen to share their knowledge with customers through partnership. Additionally, Their premier Partnership with AWS gives them access to many accelerators: process, technology, and financial.

The opportunity to launch new products with AWS has resulted in partnering with customers to build cost-effective solutions to real business problems. And their team is lean and efficient, so they can reflect that in competitive rates for talented onshore consultants.

Talking about the future, Blasco says, “We will continue to grow in the areas of Platform Modernization, Software Engineering, and IOT, but we see customers asking us more about cost optimization, enhancing product security, and using AI/ML.” Further plans include enabling customers to be the launch partner for new AWS services irrespective of their physical attributes. The company will also invest in AI for

infrastructure automation, security compliance, and cost management.

Continuous growth focusing on developing well-architected solutions in AWS is part of their future. Storm Reply UK is a company within the Reply Group specializing in designing and implementing Cloud-based solutions and services. The company is dedicated to AWS and has been a Premier Partner since 2014. And they are always looking for skilled talent, so don’t hesitate to contact them.