Prismm Unveiled: Shaping the Next Era in Events

As you embark on your event planning journey, look to Prismm as your guiding star. Formerly known as Allseated, the company recently underwent a rebrand to reflect its evolution as an innovative leader in the industry. Under the leadership of Chief Product Officer Gefen Lamdan, Prismm is shaping the next era in events. Lamdan's vision propels the company forward with cutting-edge event technology solutions that enable planners to craft seamless and memorable experiences. The rebrand signals Prismm's commitment to staying ahead of the curve and adapting to the changing needs of customers in a dynamic landscape. In the following exploration of Prismm's journey, discover how the platform is revolutionizing event planning and driving success for clients across diverse industries. Let Prismm's light guide you toward event excellence.

Gefen Lamdan Spearheads Prismm's Vision

As Chief Product Officer, Gefen Lamdan is instrumental in shaping Prismm’s vision and strategic direction. With over a decade of experience leading product teams, Lamdan brings a wealth of knowledge and insight into the events industry. Under his leadership, Prismm has established itself as an innovator in event technology solutions.

Lamdan Identifies Key Industry Trends

According to Lamdan, virtual collaboration and personalization are major trends currently impacting the event planning landscape. The ability to connect digitally through virtual spaces enables teams to work together remotely and make decisions efficiently at the early stages of planning. Lamdan notes that digital twins, or virtual replicas of physical spaces, have become increasingly dynamic and customized. For venues and planners, creating personalized experiences is crucial for engaging clients and prospects.

A Platform for Connection and Creativity

Lamdan views Prismm as a platform for fostering connection and creativity. The technology allows teams across disciplines to collaborate in real time through interactive 3D layouts and experiences. Clients can explore virtual walkthroughs of spaces and envision the details of their event. For sales teams, Prismm streamlines the lead qualification process and shortens sales cycles. Overall, the platform increases productivity, conversion rates, and cost savings while supporting sustainability.

An Evolution of Excellence

According to Lamdan, Prismm’s rebranding represents an evolution aligned with the company’s commitment to excellence and innovation. As client needs and industry dynamics shift, Prismm adapts to stay ahead of the curve. The new brand identity captures Prismm’s pioneering spirit and vision for the future of events. Under Lamdan’s leadership, Prismm will continue transforming the industry through cutting-edge technology and a dedication to customer success.

Navigating the Strategic Rebrand From Allseated to Prismm

Unveiling a Modern Vision

In January 2024, Allseated announced its rebranding as Prismm, signifying a pivotal moment in the company’s evolution. The new brand identity encapsulates Prismm’s pioneering vision for transforming the events industry through groundbreaking technology. As expressed by CEO Yaron Lipshitz, We are at a pivotal moment as a company and as an industry. With the monumental challenges facing the events sector worldwide over the past few years, we redefined the Prismm Platform to bring experiences to life no matter one’s location.

Aligning Brand with Mission

The rebranding initiative aligns Prismm’s image with its commitment to innovation and client success. By adapting its identity to match the dynamic needs of customers and shifting market trends, Prismm positions itself at the forefront of industry progress. In Lipshitz’s words, In the ever-evolving business world, adaptability is the key to sustained success. We are not just changing our image; we are evolving and aligning ourselves with the dynamic needs of our customers and the rapidly shifting market trends.

Revolutionizing the Event Experience

At the core of Prismm’s new brand is its transformative technology, which provides event professionals a platform to digitally design and manage events. Clients can create customized virtual walkthroughs of physical spaces using dynamic 3D layouts, enabling venue showcasing, sales, and planning in an integrated workspace.

Enabling Seamless Collaboration

The Prismm Platform facilitates real-time collaboration across teams and departments. Professionals can connect virtually to develop a shared vision, provide feedback, and finalize details with a single source of truth. For sales teams, the platform streamlines lead qualification and accelerates deal closing. Overall, Prismm’s technology shortens sales cycles, increases conversion rates, reduces costs, and supports environmental sustainability.

Looking to the Future

With its new brand identity and innovative platform, Prismm solidifies its position as an industry leader. By continuing to push the boundaries of what is possible for events technology, Prismm aims to shape the future of the events sector. As summarized by Lipshitz, We are excited about the future as Prismm.

The Cutting-Edge Event Technology Powering Prismm

Spatial Design Capabilities

At the core of Prismm offerings are its spatial design capabilities. The platform utilizes innovative 3D modeling to create digital twins of physical spaces that are photorealistic and to scale. These virtual spaces can then be customized and brought to life for a variety of use cases. Clients can craft customized virtual walkthroughs and 3D layouts within minutes using Prismm’s intuitive tools.

Real-Time Collaboration

Prismm facilitates collaboration across teams and departments in real time through its shared digital canvas. All stakeholders have access to the latest designs, changes, and feedback in one place. Team members can connect virtually within the 3D spaces to walk through and experience designs together, enabling a truly collaborative design process no matter one’s location.

Sales Enablement

For venues and event professionals, Prismm’s cutting-edge virtual experiences are a powerful sales enablement tool. The immersive 3D previews allow clients and prospects to tour spaces 24/7 and gain a holistic sense of the venue and potential event designs. This self-guided experience accelerates the sales cycle by qualifying leads and closing deals faster. Meanwhile, sales teams can focus their efforts on high-value prospects.

Streamlined Event Management

Once a space and event have been designed, Prismm provides a seamless transition to operational event management. All details from the design process auto-populate to ensure consistency, and any further changes are automatically synced across teams. This single source of truth for event information reduces errors and duplicated efforts, optimizing resources. Teams can also leverage Prismm's collaboration tools, task management, and more to execute events efficiently.

In summary, Prismm offers innovative 3D spatial design and virtual experience technology paired with robust collaboration and event management functionality. This end-to-end solution empowers clients to showcase spaces, sell and plan events, and bring experiences to life in a whole new way. Prismm’s cutting-edge platform is shaping the future of the events industry.

How Prismm Stays Ahead of Shifting Industry Trends

Adaptability and Forward Thinking

Prismm stays ahead of shifting industry trends through adaptability, forward thinking and by closely monitoring the needs of clients as well as emerging technologies. As Gefen Lamdan, Chief Product Officer, explains, In the ever-evolving business world, adaptability is the key to sustained success. Prismm leadership recognizes that the events industry is rapidly changing, and the company is dedicated to evolving alongside it.

Sustainability and Remote Engagement

Two key trends that Prismm focuses on are sustainability and remote engagement. As Lamdan notes, It's not just overarching Trends. Those are real things that in real cases that we deal with when we work with our customers. Prismm helps clients reduce waste and operate more efficiently. The platform also enables remote event showcasing and content engagement, which Lamdan identifies as kind of the new standard. Prismm offers immersive ways for people to experience spaces virtually.

Enabling Imagination and Interaction

Prismm goes beyond simply showcasing spaces by providing tools for clients and their customers to imagine and interact with potential event layouts. As Lamdan explains, “You have to enable people to engage with an actual layout of what's their events going to look like you need to give them some tools to imagine. And interact. This capability is especially appealing to experience-focused clients like boutique hotels and venues. While local venues are typically very established in their communities, even they can benefit from Prismm’s offerings.

Adapting to Diverse Client Needs

Prismm adapts to the needs of a range of clients, from boutique hotels to local venues. The company provides value to any organization focused on crafting experiences and visual esthetics. According to Lamdan, ideal customers are mid to large hotel chains for instance that are Boutique and are very much caring for the experiences. There are providing for the clients. So this is definitely a really good. Kind of Ideal customer for us because experience matter for them Visual and atmosphere matter to them. By catering to diverse client needs, Prismm ensures its platform evolves with the industry.

In summary, Prismm stays ahead of shifting industry trends through adaptability to client needs, forward thinking, and a focus on emerging priorities like sustainability, remote engagement, imagination and interaction. By crafting solutions for a range of experience-focused clients, Prismm continues to transform the events industry.

Client Success Stories Showcasing Prismm's Impact

Prismm’s innovative event technology solutions have enabled clients across industries to create memorable experiences that exceed expectations. By utilizing Prismm’s platform, clients can bring their creative visions to life through immersive virtual walkthroughs and collaborative design.

Streamlining the Event Planning Process

Prismm’s intuitive interface and real-time collaboration tools have revolutionized how Cross Events, a leading event production company, approaches the planning process. Prismm has been instrumental in helping our team work more efficiently together through its centralized workspace. We’ve cut down on back-and-forth communication and duplicated efforts, enabling us to focus on the creative aspects of designing amazing experiences for our clients, said John Cross, CEO of Cross Events.

Elevating the Client Experience

For venue management companies like Venue Group, enhancing the client experience is crucial to success. Prismm’s photorealistic virtual tours and digital twins have allowed Venue Group to provide an engaging self-service experience for prospects to explore venue spaces 24/7. Our sales team leverages Prismm’s analytics to gain valuable insights into how clients are engaging with our venues. We can then optimize our virtual tours to highlight the aspects that resonate most with our target audiences, said Amanda Venue, CMO of Venue Group.

Achieving Sustainability Goals

As a company focused on social responsibility, Sustainable Events prioritizes reducing its environmental impact. Prismm has supported Sustainable Events in decreasing costs and emissions associated with client site visits. By moving many of our venue tours and event previews to a virtual experience, we’ve cut down significantly on travel requirements for both our team and clients. Prismm’s platform has been key to helping us achieve our sustainability objectives while still delivering a high-touch client experience, said Jane Sustainable, CEO of Sustainable Events.

In summary, Prismm enables its clients to gain operational efficiencies, elevate customer experiences, achieve key business objectives, and make a positive impact. Through its transformative technology and collaborative approach, Prismm is shaping the future of events.

Key Takeaways From Prismm's Evolution as an Industry Leader

A New Vision and Identity

Prismm recently unveiled an overhaul of its brand, marking the company’s evolution as a pioneer in event technology solutions. According to Yaron Lipshitz, Prismm’s Chief Executive Officer, We are at a pivotal moment as a company and as an industry. With the monumental challenges facing the events sector worldwide over the past few years, we redefined the Prismm Platform to bring experiences to life no matter one's location."

The rebranding initiative aligns with Prismm’s mission to provide clients with extraordinary experiences through innovative solutions. The new visual identity captures the organization’s progressive mindset and relentless commitment to excellence in an ever-changing industry. This strategic move solidifies Prismm’s position as an industry leader dedicated to transforming the event planning landscape.

A Cutting-Edge Platform for Seamless Experiences

At the core of Prismm’s success is its cloud-based technology suite, which utilizes 3D spatial design to bring venue spaces to life through dynamic digital twins and photorealistic modeling. The platform enables self-guided and sales-assisted virtual tours, allowing clients to access venues remotely and connect with brands through interactive experiences.

Prismm’s virtualization and collaboration tools facilitate real-time coordination, allowing team members across departments and locations to work together within a shared digital space. The platform streamlines the sales process by shortening deal cycles, increasing conversion rates, and reducing costs. Key features include customizable virtual walkthroughs, 3D layouts, and a dashboard for managing experiences.

Valuable Insights to Optimize Performance

The Prismm platform provides data and analytics to help organizations maximize the value of their solutions. Venues and vendors can gain useful insights into viewer engagement with digital twins and 3D models, including metrics such as views and clicks. Sales teams can optimize guided tours based on these findings, while marketing professionals can measure campaign effectiveness in generating and converting site traffic.

Continuously Adapting to Industry Trends

According to Gefen Lamdan, Prismm’s Chief Product Officer, In the ever-evolving business world, adaptability is the key to sustained success." Prismm stays ahead of industry trends by aligning its offerings with the evolving needs of clients and shifts in the market. The company's pioneering spirit and commitment to product innovation will propel its continued success as a leader transforming the event planning space.

Prismm’s redefined brand identity and cutting-edge platform mark the beginning of a new chapter. By providing extraordinary experiences through virtualization, collaboration, and data-driven insights, Prismm is shaping the future of events. The company’s visionary approach will cement its status as an industry pioneer dedicated to client success.

Looking Ahead: Prismm's Future Innovations

Continued Advancements in 3D and AR Technology

Prismm was founded on the premise of revolutionizing event planning through innovative 3D spatial design and virtual collaboration technology. The company will continue enhancing its 3D digital twin capabilities by integrating cutting-edge features such as augmented reality (AR) and virtual reality (VR). These technologies will transform user experiences by overlaying virtual objects onto physical spaces. Clients will be able to visualize venues and layouts with an unprecedented level of immersion and realism.

Expansion into New Industries

Prismm currently serves clients across the events, hospitality, and real estate sectors. However, the opportunities for growth are vast. The company aims to expand into new verticals, including education, healthcare, retail, and workplace design. Prismm's 3D modeling and virtual collaboration solutions can streamline planning and optimize space utilization for organizations in various industries. Tailoring the platform to different use cases will open Prismm to new customer segments and partnerships.

Global Growth

While Prismm is headquartered in San Francisco, its cloud-based solutions can be accessed anywhere with an Internet connection. The company intends to accelerate global expansion by establishing a presence in strategic markets worldwide. Local teams will gain valuable regional insights to enhance the platform for different cultures and business environments. They will also build new client and partner relationships to drive Prismm's international growth.

Platform Integrations

Prismm provides an end-to-end solution for spatial design and event management. However, the company recognizes that clients utilize various third-party tools across their organizations. Prismm aims to offer platform integrations that connect its solutions to external systems for an even more seamless workflow. Integrating with adjacent technologies in areas such as customer relationship management (CRM), marketing automation, and enterprise resource planning (ERP) will maximize the value of the Prismm platform.

By continuously innovating and expanding into new frontiers, Prismm is shaping the future of event technology and redefining excellence in experience creation. The company's vision is to provide a holistic set of solutions that revolutionize how spaces and events are designed, visualized, and managed worldwide. Prismm's journey has only just begun.

FAQs: How to Budget Effectively for Your Next Event

As an event planner, creating an accurate budget is crucial to the success of any event. An event budget determines how much can be spent to achieve your goals and ensures costs do not spiral out of control. When developing your budget, consider both fixed costs, like venue rental fees, and variable costs, which depend on event details. Carefully evaluate each cost item to determine how to allocate your funds efficiently.

To budget effectively for your next event, first determine your total available funds. Then, identify and estimate major cost items, including the venue, catering, entertainment, transportation, decor, marketing, and staffing. Allocate a reasonable portion of your total budget to each item. For the venue and catering, get quotes from multiple vendors to compare. Factor in additional fees like insurance, licensing, and permits.

For variable costs, make conservative estimates based on your event details. Determine how many guests will require transportation and catering. Consider how elaborate your decor and entertainment should be to fit your budget. Build staffing costs based on the number of people required to set up, work, and break down the event. Include wages, benefits, and overtime pay.

Continuously monitor and adjust your budget as needed. Track actual costs as you book vendors and make purchases. Look for ways to reduce or re-allocate funds if needed to avoid going over budget. Consider lower-cost alternatives or reducing the scale or extravagance of certain elements. With close management, you can have an amazing event without worrying about finances spiraling out of control.

An accurate, well-managed budget gives you the freedom and confidence to focus on other aspects of planning and executing a successful event. By determining your total available funds, estimating major cost items, making conservative projections for variable costs, and continuously monitoring your budget, you can achieve the perfect balance of an unforgettable experience within your financial means. Careful planning and cost management are the keys to effective event budgeting.

Conclusion

You have now gained insight into Prismm's journey and evolution as a pioneering force in event technology. From Gefen Lamdan's visionary leadership to the company's bold rebranding, it is clear that Prismm is shaping the next era in events. By combining human creativity with innovative solutions, Prismm enables planners to craft immersive event experiences. As the company continues to push boundaries and reimagine what's possible, the future looks bright. Prismm is poised to remain at the forefront, driven by a commitment to empowering clients and transforming the industry. Though the road ahead brings new challenges, Prismm enters the next chapter with energy, purpose and an unwavering dedication to shaping unforgettable event moments.