Meta's Facebook, Instagram to charge Apple service fee for posts 'boosted' via iOS apps

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Meta Platforms said on Thursday that businesses purchasing a โ€œboostโ€ for their posts on the iOS versions of its social media apps Facebook and Instagram would need to pay an extra 30% service charge to app store operator Apple.

Advertisers will be able to boost their content on Instagram and Facebook via a browser without paying the Apple service charges.